Cole Barash lives in the What Youth family tree. Originally a snowboard photographer, Cole’s work has since evolved way beyond any board sport. His attention to the “off moments” of snowboarding, coupled with his very successful “Shiloh Series” — the use of a 20’ x 20’ backdrop to shoot a series of backlit action photos that completely separeated the rider and the obstacle from the background — steered him toward the best crews of people. He shot over 30 covers and countless ads. But it was his distaste for the industry that pushed him to move on.
We first worked with Cole when he tagged along on our Nti Sheeto film project, as well as the Scandinavia adventure, New Scenery, New Noise, as well as publishing his incredible Six Girls, Six Cities in Issue 7. He’s since published photography books and zines on John John Florence, Craig Anderson and pursued a variety of interesting personal projects you’ll hear about in the above Afternoon Interview, this was shot on location by Michael Cukr at his studio on Cape Cod, Massachusetts.
WATCH NTI SHEETO HERE:
WATCH NEW SCENERY, NEW NOISE HERE: